In the world of signage, there is a hierarchy of impact. At the entry level, you have flat vinyl or basic non-illuminated boards.

If front-lit letters are designed to shout a brand’s name from the rooftops, Trimless Back-Lit Letters (often referred to as "Halo-lit") are designed to whisper prestige.

In the competitive world of brick-and-mortar business, your storefront is your handshake. It is the first impression you make on a potential customer walking down a busy street or driving through a shopping plaza.