Dubai is a place where the competition for brands is not only based on quality but also on visibility. Whether it be a luxury store or a corporate office, restaurants, or exhibitions, how a business looks may determine what a customer thinks of it.

In the world of signage, there is a hierarchy of impact. At the entry level, you have flat vinyl or basic non-illuminated boards.

If front-lit letters are designed to shout a brand’s name from the rooftops, Trimless Back-Lit Letters (often referred to as "Halo-lit") are designed to whisper prestige.

In the competitive world of brick-and-mortar business, your storefront is your handshake. It is the first impression you make on a potential customer walking down a busy street or driving through a shopping plaza.

A customer looks at the first thing before he/she enter your shop, and this first thing is your shop signboard. It is not just a name on the wall, but your silent salesperson who is working twenty-four hours a day.

In the case of marketing your business, the most basic of tools can do the most good. One of such tools is roll-up banners.

In the new competitive market, your business signage is quite significant in attraction customers. Your sign speaks on your behalf before a person steps into your store, office or showroom. Plastic and flex signs come in at that point.

You need not look far online to understand how confusing banner printing can be. There are firms with extremely high prices and others that are offering cheap banners, yet are giving you blurred prints or thin material or even a color totally unrelated to whatever you have designed.

As you enter a neat house or a place of work, you immediately feel relaxed, light and easier. The reality, though, is that in most of the spaces that appear clean, they are not always hygienic.

Your business sign is not just an element of branding; it is the initial impression customers get even before they enter your premises.